Cosmetics and Fragrance Marketing

The business of beauty is more than skin deep. Think about innovation, science and technology, consumer relationships, and products that promote well-being.

FIT's Cosmetics and Fragrance Marketing programs take a hands-on approach to preparing you for all aspects of the multifaceted beauty industry. In one of the only Cosmetics and Fragrance Marketing programs in the country, you'll explore the field from a global and local perspective, getting the skills and experience you need to forge a successful career. Our program and faculty are closely connected to the industry, where sustainability, emerging technologies, and corporate social responsibility converge.

FIT students mixing ingrediends in Cosmetic and Fragrance Marketing class

The Associate of Applied Science (AAS) degree launches students into the multifaceted field of beauty through a curriculum that integrates sensory evaluation, brand development, and the business of beauty. Coursework emphasizes the creation of socially driven beauty brands through storytelling, as well as the study of health-focused, science-based products that are driving innovation and sustainability.

Graduates of the AAS program are eligible to continue their studies in the Bachelor of Science (BS) degree program in Cosmetic and Fragrance Marketing, or in other BS degree programs within the Jay and Patty Baker School of Business and Technology.

Degree Details

Students mixing substances for perfume making

The Bachelor of Science degree cultivates an interdisciplinary skill set spanning business, science, technology, and marketing. The curriculum includes courses such as Beauty Marketing in the Digital Age, Chemistry, and Cosmetic Product Knowledge, providing students with a comprehensive understanding of how beauty products are developed, packaged, and brought to market. A required internship offers valuable professional experience, enabling students to apply classroom learning in real-world settings with leading companies.

Applicants must hold an AAS degree from FIT or an equivalent program; additional prerequisites may be required. Learn more about eligibility for this program.

Degree Details

Graduate with the knowledge and hands-on experience to prepare you for making your mark on this multibillion-dollar global industry.

Virginia Bonofiglio, assistant professor and associate chair, Cosmetics and Fragrance Marketing, received the inaugural Inspiring Educator Award from industry association Cosmetic Executive Women.

Delphine Horvath, assistant professor, Cosmetics and Fragrance Marketing, teamed up with alumna Lindsay Karchin to publish Cosmetics Marketing: Strategy and Innovation in the Beauty Industry, the first marketing textbook devoted solely to the beauty industry.

Friday Collective Sunset Disco scented candle held in hand

Taylor Perlis, Cosmetics and Fragrance Marketing '19, works with perfumers to bring her ideas for new scents into the world.

Alicai TSai's grandfather in his orchid garden

Alicia Tsai, Cosmetics and Fragrance Marketing ’14, started her candle company Aerangis in 2017, which was inspired by her grandfather’s love for orchids.

After a decade in the beauty industry, Leah Bradley, Cosmetics and Fragrance Marketing ’08, moved to marketing. She develops and names scents for Bona’s sustainable cleaning products.

Products that spark passion … People connect personally with products that help them look good and feel well; our messages and marketing strategies matter.

This business is based on emotions, not just on the bottom line … I’d rather gain a customer than make a sale.

Leslie BlodgettCosmetics and Fragrance Marketing ’85, creator of bareMinerals

Students have interned at Glossier, Tarte, Nars, Estée Lauder, L’Oréal, Shiseido, Coty, Revlon, Firmenich, Symrise, and Mana. Graduates have worked at Estée Lauder, Parfums Givenchy, Barneys, L'Oréal, Lancôme, and Unilever. Their roles include product development, marketing, global brand management, sales, retail management, fragrance evaluation, social media, and editorial positions.

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FIT’s Cosmetics and Fragrance Marketing faculty brings international experience in product development, manufacturing, marketing, sales, and more. Meet more Cosmetics and Fragrance Marketing faculty.

Virginia Bonofiglio

Assistant professor and associate chair of the Cosmetics and Fragrance Marketing Department, Bonofiglio has over 40 years of experience in the fragrance and cosmetic industry. She holds a BA from Hunter College, City University of New York. In 2017, Bonofiglio was selected to be a judge at the Beauty ID Awards.

Delphine Horvath

Horvath is an associate professor in the department. She holds an MA in business and marketing in luxury and art from l’Université Paris-Est, Marne-la-Vallée, and an MA in structural biochemistry from l’Université d'Orléans. New product development is but one example of Horvath’s diverse areas of expertise.

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