New Creatives Advertising Portfolio Outline
*Program outline is subject to change based on the pedagogical needs.
Outline:
- Inspired Simplicity
- Strategy & Concepts
- Writing Headlines
- How to Find the Voice of the Brand
- Writing Campaign Taglines
- Difference Between Traditional and Digital Ideas
- Working in The New Creative Partnership of Art, Copy and Technology in the Digital World
- How to Come Up With Attention Getting Visuals
- Social Media and Brand Amplification
- Hierarchy of Message
- Building Portfolio Website: About Page, Work and Other Creative Work
- Social media and Brand Amplification: Sharing First
- Marketing Yourself, Resume, and LinkedIn Page
- Applying for Creative Positions: Job hunt, Cold Calling, Interviews
- What Agencies are Looking for in Creatives Today
- The Client Pitch
- Final Presentation
Assignments:
- Print Campaign Concepts
- Print and Outdoor Campaign Concepts
- Service Brand Traditional and Digital Concepts
- Product Campaign Integrated Campaign: Print, Digital, and Social Concepts
- Campaign Execution and Portfolio Preparation