While the beauty industry has long championed women’s empowerment, one vital area
has been overlooked: hormonal health.
From puberty to menopause and beyond, women contend with hormonal fluctuations that
lead to many beauty concerns for which they find scant support. Despite the growing
convergence of wellness and beauty, women’s holistic hormonal needs are often sidelined,
perpetuating feelings of neglect and invisibility.
Our mission? To bridge this gap by advocating for research, accessible education,
and products tailored to women’s comprehensive well-being.
Amber Cardona is a beauty marketer and social media expert focused on bringing luxury
makeup and skincare innovations to market. She loves traveling, new restaurants, and
cycling classes. She’s fueled by spending time with her loved ones and mentoring others.
Tori Douglas-Magnolini
Manager, Global Digital Experience & Innovation | LVMH
Tori Douglas-Magnolini, from South Carolina, has embraced her role as an unofficial
New Yorker. With a background in UX/UI, e-commerce, and analytics from global brands
like LVMH, L'Oréal, and The Body Shop, she's a digital expert in the beauty space.
She also loves solo travel, reading, exploring new restaurants, and mentoring future
industry leaders.
Sanam Gidwani
Senior Manager, Brand Marketing | Parfums Christian Dior
Sanam Gidwani, a luxury marketing executive, loves all things beauty, great coffee,
and weekends in Central Park. She's lived and worked in more than five countries and
her passion for travel and new experiences fuels her creativity as a marketer, enabling
her to stay ahead in a dynamic and ever-evolving global industry.
Erin Krug
Director, Marketing | L’Oreal
Erin Krug is a zesty spirited beauty executive with expertise in marketing and sales.
Resilient and growth driven, when she’s not chasing profit targets, she’s hitting
the pavement for a long-distance run or adventure—connecting with people and nature
along the way.
David Lucas
Director, Global Marketing | Carol’s Daughter, L’Oreal USA
David Lucas is a beauty-obsessed marketer in love with creating novel products that
get to the root of consumers' needs. He recharges with quality time spent with those
he loves. His passion is in uplifting people in how they look and feel.
Shelby Newell
Senior Brand Manager, Global Brand Marketing | e.l.f. Cosmetics
Shelby Newell is a passionate global brand marketer known for her expertise in crafting
insightful go-to-market strategies for product launches and brand purpose initiatives
rooted in insights and data. Beyond work, she enjoys running and exploring the vibrant
New York food and cocktail scene.
Kylie Phelan
Marketing Manager | Matrix, L’Oreal USA
Kylie Phelan is a beauty marketer fueled by data-driven insights and consumer behavior.
She’s a foodie passionate about travel, history, and culture. She loves discovering
new beauty and wellness products, especially when it comes to adding another red lipstick
to her collection.
Mary Torelli
Senior Business Sales Manager, Luxury Skincare | Ulta, Coty
Mary Torelli is a beauty enthusiast with expertise in directing retailer strategy
and leading in-store activations. With experience in cosmetics, nail, fragrance, and
skincare, she brings a profound understanding of beauty and market dynamics across
various categories.
While the beauty industry has long championed women’s empowerment, one vital area
has been overlooked: hormonal health. 
