Learning Outcomes

Program learning outcomes are statements by faculty members that describe the most important things students will know and be able to do when they graduate from a program.

Bachelor of Fine Arts Degree

Students who complete the Advertising and Digital Design BFA program will be able to:

• implement planning and research as the groundwork for the creative process;
• develop art, copy, and technology solutions to solve social and client problems;
• create executions, with an emphasis on contemporary design, that produce brand differentiation;
• implement creative tools and innovative methodologies that design imaginative work in an on-demand industry;
• identify the media channels for an effective integrated campaign; and
• assemble an advertising portfolio for both traditional and digital platforms.