Fashion Events Management Certificate
Become a fashion event planner
FIT’s Fashion Events Management Certificate is an accelerated, interactive course that provides lectures, discussions, case studies, and event development projects. You will learn how to create, design, and produce events as a freelancer or for a company. In this certificate, you will gain the latest insights, knowledge, and industry skills which you can apply to diverse and sustainable events. You will explore and understand the fundamentals of a variety of fashion events and their publicity as well as creative storytelling using social media and how to bring your event from planning to staging.
This certificate is ideal for entrepreneurs who want to strengthen or launch their own event planning business, professionals interested in branded and targeted events, and individuals who want to increase their fundamental knowledge of the fashion event management process. This certificate will essentially provide you with the tools and credentials necessary to become an independent event manager or work for a brand, agency, or production company.
Become a part of the recovery of live events!
*If you think you are eligible for the 10% Alumni Discount, please complete the Alumni Verification Form prior to registration in order to receive your discount code.
Learn How To
- Plan and produce successful fashion events from intimate showrooms to luxury brand runways
- Understand how to use in-store activations, product launches, brand collaborations and trade shows as tools for public relations, marketing, and sales
- Discover how to plan and execute virtual, face-to-face and hybrid events including venue/site selection, budgeting, negotiations, and vendor selection
- Apply the latest social media and creative storytelling to communicate your event and promote brand loyalty
- Develop strategies for planning successful weddings and personal events
- Understand legal basics, insurance, contracts, and risk management
- Embrace the latest trends and technologies in brand engagement and experiential event marketing
Why FIT?
- Certificate is developed and taught by working industry professionals and leaders in their fields
- Certificate provides real-world examples and assignments
- FIT has been preparing people for careers in the fashion industry for over 75 years
- Earn a certificate from FIT/SUNY, a world renowned college of art and design, business and technology
Meet Your Instructors
Barbara Berman
Lead Instructor, Fashion Events Certificate, FIT; Owner, BB’s Backstage Fashion and
Events; Coordinator, Costume Crew Operations, Macy’s Thanksgiving Day Parade; Volunteer
Coordinator, Event Supervisor, and Backstage Manager
MBA Arts Management; Registered Local 764 Theatrical Wardrobe Union; Member, Women in Film and Television; Certified COVID Compliance Officer and Pandemic Advisor for Meetings and Events; Winner 2008 Roland H Macy “Rollie” Award
As owner of BB’s Backstage Fashion and Events, Barbara Berman has been on the scene at New York Fashion Week for 50+ seasons. Her clients include A-listers like Oscar de la Renta, Carolina Herrera, Longchamp, Moschino as well as rising stars and international start-ups. Her coordination work includes runway, showroom, e-commerce, in-store, pop-up, trade show and charity events throughout New York City. For 20 years, she has been the Coordinator of Costume Crew Operations for the Macy’s Thanksgiving Day Parade responsible for 150 dressers. In addition to being part of this Emmy-nominated production team, she was awarded the Roland H Macy “Rollie” Award for parade service. Barbara’s charitable works include Broadway Cares, Crohn’s and Colitis Foundation, the United Nations First Ladies Fund, Bob Woodruff Foundation and Go Red for Women. She can also be seen on almost every season finale of Project Runway. Sometimes known as the “Fashion Fairygodmother,” Barbara loves guest lecturing and mentoring students throughout the US and around the globe.
Fabrizio Babino
Fabrizio Babino is a production & branding consultant and singer/songwriter. He received
a BS from the Fashion Institute of Technology and his MPS from LIM College. Through
his career, Fabrizio has worked with top tier brands such as Burberry, Rimowa, Fear
of God, Karl Lagerfeld, Pierre Balmain, ASPCA, IRC, GLSEN, E! News, NBC, The Tony
Awards, The American Theater Wing, American Express, Delta Airlines, and YouTube.
Marcy Clark
President, Marcy Clark PR & Events
Marcy Clark is a seasoned and connected communications professional with over 18 years
of experience in public relations, branding, and events. The founder of successful
boutique public relations and branding consultancy Marcy Clark PR & Events, her work
is grounded on the principles of storytelling, creativity, kindness, and integrity.
Marcy has worked on brand development, consumer outreach, launch events, and public
relations campaigns from California to the U.K. with a variety of clients in cities
such as New York, San Francisco, Austin, London, Johannesburg, and Washington, D.C.
Her specialties are positioning clients as experts, strategizing launches newsworthy
events, and readily identifying the key messages that will connect with the media.
Marcy has produced and hosted dozens of memorable media and consumer events including product and book launches, Fashion Week events, charity fundraisers, and even successful media tours and retreats. In New York, Marcy founded and ran The Women’s Mafia, an 800+ member social club known for dynamic partnerships and supporting worthy causes and independent artists and designers. Their creative and memorable events were highly sought after by brand partners and members alike. With a passion for educating and empowering entrepreneurs and the next generation of public relations professionals, she has taught popular classes such as “Your Values are Your Brand,” “PR 101,” “Storytelling for Business,” and "Public Speaking for Visionaries.”
Marcy’s public relations and communications expertise includes fashion and accessories,
health and wellness, retreats and festivals, authors and experts, chefs and food,
interior design, and nonprofits. Placements secured in top media outlets include:
The New York Times, TIME magazine, The Wall Street Journal, The Washington Post, Reuters,
O: The Oprah Magazine, Everyday Rachael Ray, Town & Country, Food & Wine, Harper’s
Bazaar, Glamour, Elle, Vogue, Vogue Business, Women's Wear Daily, Time Out New York,
Buzzfeed, PureWow, Well and Good, Goalcast, NPR, NBC, CBS, ABC, Bloomberg Radio, and
more.
Marcy Clark PR & Events Website
Dalia Strum
Dalia Strum has a focus on all things marketing. She’s the Founder of RethinkConnect,
an Experiential Marketing Agency, and Co-Host of OneQuestionXYZ podcast, which focuses
on Sales + Marketing Strategies.
Dalia's Website Dalia on LinkedIn Dalia on Instagram
Outline
- 2 sessions: Advertising vs PR, creating your client/brand profile and reaching them with targeted events
- 2 sessions: In-store, trade show, showroom, product launches and fashion shows as tools for marketing, PR and sales
- 3 sessions: Pre and post event strategies including video teasers, virtual Q&A sessions, and hybrid meet and greets
- 2 sessions: Personal events including marriage proposals, minimonies, and micro weddings
- 2 sessions: Latest social media platforms for engagement and business
- 2 sessions: Virtual, hybrid, and in-person event sponsorships, partnerships and collaborations
- 2 sessions: Legal basics, insurance, and contracts
- 1 session: COVID and pandemic compliance for fashion and event planning
Center for Continuing and Professional Studies (CCPS)
FIT's CCPS offers credit and noncredit certificates and courses in fashion, business, design, technology, and marketing, to help you enter into or advance your career in the fashion and related industries. With short programs and flexible schedules, you can learn at a time and pace you can manage and afford.