2020: The Future of Wellbeing
Presentation
Assignment Brief: The Future of Wellbeing
The concept of wellness is evolving across markets, cultures, and societies into a new global consumer focus on holistic wellbeing. This evolution is permeating a vast array of industries and public sectors, with deep roots in socioeconomics, politics, healthcare, and environmentalism. Given its multifaceted impact, the Capstone research assignment for the CFMM graduating class of 2020 was to explore The Future of Wellbeing from two perspectives - global and a domestic.
Press Clips
A Special Edition of WWD: Beauty Inc 6/62/20 (.pdf)
WWD: FIT Cosmetics & Fragrance Marketing Grads Hone in on Well- being 7/15/20 (.pdf)
The Pursuit of Global Wellbeing
Tasked with examining how nations work to protect and improve the wellbeing of their
citizens, this research looked at the roles that governments and international institutions
play in this evolving landscape. The investigation led the researchers to question
the relevance of GDP as a true measure of a nation’s success. They proposed that in
the future, governments will need to adopt a new measurement of success that incorporates
the wellbeing of its citizens.
» The Pursuit of Global Wellbeing Infographic (.pdf)
» The Pursuit of Global Wellbeing White Paper (.pdf)
U.S. Wellbeing: Beyond Beauty
This research examines how U.S. beauty consumer behaviors, attitudes, and expectations
have evolved to prioritize a happy and fulfilled life through physical and mental
wellbeing. In order to meet consumer expectations, the beauty industry will need to
evolve and move beyond surface definitions of beauty and redefine its purpose. This
study identifies strategies for the beauty industry, corporations, and brands to future-proof
their businesses to remain relevant.
» U. S. Wellbeing: Beyond Beauty Infographic (.pdf)
» U. S. Wellbeing: Beyond Beauty White Paper (.pdf)