2025 FSF Scholarships Awarded

Adeena Hakim ITM '26 has been awarded a Fashion for Scholarship Fund (FSF) Scholarship in the amount of $10,000. The scholarship is given to students exploring fashion and digital technology (AI/AR) among others. In her case study, she focused on Oura, a wearable tech company, to develop an innovative solution in women's health. She was one of nine honorees from a pool of national applicants of the PVH Forward Fashion x FSF Named Scholarship, which recognizes BIPOC students passionate about fashion and representing the company’s commitment to diversity and expanding opportunities in the industry. Hakim is minoring in Economics and Integrative Wellness.

 

An ITM '26 major, Gherese Filipe was awarded a 2025 PVH Fashion Forward x FSF Scholarship for $10,000, which is given to students exploring fashion and digital technology (AI/AR) among others. In her case study, Gherese focused on the Marketing Discipline by crafting an immersive storytelling journey that leverages Artificial Intelligence (AI) and Augmented Reality (AR) simulations to bring Moncler’s rich brand heritage to life. Leveraging digital strategies such as the metaverse, social media marketing, and experiential marketing, the campaign aims to communicate the core values of the first Moncler collection.