Design

All FIT design materials are required to use official, approved logos and lockups, which must be applied in a manner consistent with the college’s brand positioning. Logos used in titles must be approved by CER. It is recommended that only one FIT logo be used on a single design piece (unless otherwise needed and upon approval by CER).

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Color logos should use FIT’s official or supplemental color palettes. When using multiple logos as a background or decorative accent, they should all be the same color or different hues of the same color. Different-colored logos should not be grouped together except in very specific contexts, such as for Precollege audiences. Logos locked up with type (e.g., the FIT logo next to "State University of New York") should be either all the same color or a colored logo with black or white type.

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All designs must use FIT’s offical font, Halyard Text.

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All design files must be created in an editable format via Adobe Illustrator or InDesign. This allows CER easy access for any necessary edits. If design assistance is needed, all design files should be packaged with any associated linked files. Vector artwork is also helpful in supporting design functionality. Canva or other flattened artwork and file types are not accepted.

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Digital Files (for web use)
Acceptable digital files should be sent in the following file types at 300dpi (with a minimum of 150dpi): JPG, PNG, TIFF and GIF in RGB. 

Printed Materials
Print files should be submitted as PDFs at 300dpi and in CMYK. If a bleed is required, the PDF must have bleed (at least ⅛”) and crop marks in the final document.

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All images used in design projects should be 300dpi (with a minimum of 150dpi) at the size they will appear in the final document. Do not increase the dpi of the original image file, as it will result in pixelation or reduced image quality.

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Please double-check all facts—dates, times, names, and other details—for accuracy before submitting the text for your design. All design submissions will be proofread by CER’s editorial team, but the client is responsible for the accuracy of the information provided.

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All designs must adhere to FIT’s accessibility requirements. Text used on colored backgrounds must have enough color contrast so that individuals who have visual impairment are able to read the content. A good resource is a web accessibility checker, which can be used for both web and print.

All web and email designs must meet ADA standards. Images used in emails should include alt text. All text embedded in a design (i.e., email and web banners) must also be included in the body of the email or web page.

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Instagram

• In-feed:  1080 px (w) X 1080 px (h) — square
• In-feed and video covers:  1920 px (w) X 1080 px (h) — horizontal
• Stories/reels:  1920 px (w) X 1080 px (h) — vertical

Facebook

• Cover photo: 851 px (w) X 315 px (h) for profiles, pages, and groups; and 1200 px (w) X 628 px (h) for events
• Image post: 1200 px (w) X 630 px (h)
• Shared link images: 1200 px (w) X 630 px (h)
• Horizontal (landscape) images: 1200 px (w) X 630 px (h)
• Vertical (portrait) images: 1080 px (w) X 1350 px (h)
• Multiple images: 1200 px (w) X 1200 px (h)
•  Stories/reels:  1920 px (w) X 1080 px (h) — vertical

LinkedIn

• Page banner:  1128 px (w) X 191 px (h)
• Single or multi-image posts: 1080 px (w) X 1080 px (h) — square; or 1920 px (w) X 1080 px (h) — portrait
• Article featured image: 1200 px (w) X 644 px (h)
• Article banner image: 600 px (w) X 322 px (h)
• Blog-post link images: 1200 px (w) X 627 px (h)
• Carousel posts: 1080 px (w) X 1080 px (h) — square;  or 1920 px (w) X 1080 px (h) — portrait
• Stories image size: 1080 px (w) X 1920 px (h)

For LinkedIn Events:

• • Event Logo Size: 300 px (w) X 300 px (h) — square
  • Event banner size: 16:9 ratio, preferably 1600 px (w) X 900 px (h)

For LinkedIn Groups:

• • Group logo size: 300 px (w) X 300 px (h) — square
  • Group banner size: 1536 px (w) X 768 px (h)

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File formats for social media (minimum of 150dpi) at full size:

• PNG (preferred)
• JPG

Text should be used minimally in social media artwork; information should be presented in the social media post’s caption rather than in the graphic to ensure accessibility per FIT’s accessibility requirements.

LEARN MORE ABOUT OUR SOCIAL MEDIA SERVICES

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Print materials should have a recommended margin of 0.25” around all edges for assets that do not require a bleed. For print materials with a bleed, use a 0.125” bleed around all edges and include trim and crop marks on the exported PDF file.

• Letter
  • 8.5” (w) X 11” (h) — vertical
  • 11” (w) X 8.5” (he) — horizontal
• Tabloid
  • 11” (w) X 17” (h) — vertical
  • 17” (w) X 11” (h) — horizontal
• Booklet
  • 5.5” (w) X 8.5” (h) — vertical
• Postcard
  • 6” (w) X 4” (h) — horizontal
  • 8” (w) X 5” (h) — horizontal
• Brochure (trifold)
  • 11” (w) X 8.5” (h) — vertical (panels are 3.67” wide, folded)

• Brochure (bifold)
  • 11” (w) X 8.5” (h) — vertical (panels are 5.5” wide, folded)
• Poster
  • 24” (w) X 30” (h) — vertical
  • 30” (w) X 24” (h) — horizontal

Additional information for print publications

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Approximately 1000 px (w) X 250 px (h); sizes may vary depending on platform builder. Contact CER for additional information.

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1798 px (w) X 494 px (h)

Solid images/designs are recommended (no text) to avoid issues with web browser resizing and mobile display.

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All mailings, which include postcards and envelopes, must meet USPS requirements and use a valid FIT mailing address.

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