The Future of Fashion: Web3, Metaverse, AI, AR and VR
In the rapidly evolving digital age, it is essential to stay ahead of the curve in the world of fashion. Web3 is the next iteration of the internet, and it is bringing about significant changes in the industry. To maintain a competitive edge, apparel brands must understand how emerging technologies in this space can address real-world business challenges such as returns, authentication, and secondary market value capture.
This comprehensive course is for apparel brands seeking to leverage the latest technology and thrive in this new landscape. You will explore key concepts, technologies, and applications, gaining an in-depth understanding of how Web3 and the metaverse are transforming the fashion industry. From wearables and virtual try-ons to NFTs, NFC, digital twins, augmented reality (AR), virtual reality (VR), AI, blockchain, and beyond, we will delve into the latest trends and technologies and analyze what’s working and what’s not.
With expert guest speakers sharing their experiences and real-world case studies,
you will gain a practical understanding of how to use these emerging technologies
and tools to elevate your brand and succeed in the digital age. By the end of this
course, you will have a solid foundation in Web3 and the metaverse and be equipped
with the knowledge and skills to navigate this exciting new world of fashion technology,
impact your bottom line, and secure your company’s place in the future of fashion.
Requirements: Computer and high-speed internet connection
Who Is This Class For?
This course is for apparel brand and retail professionals who are seeking to:
- understand Web3 and the metaverse,
- leverage the latest technology to solve real-world pain points,
- identify new streams of revenue, and/or
- thrive in this new landscape
Learning Outcomes
By the end of the course, participants will be able to:
- identify Web3 and metaverse platforms relevant to the fashion industry
- demonstrate fluency in key Web3 and metaverse terminology in relation to the fashion industry
- understand the uses of NFTs, NFC, RFID, digital assets, and digital twins, and how they contribute to innovation in and efficiency of the fashion industry
- assess how Web3 technologies address real-world business challenges such as returns, authentication, and secondary market value capture
Participants will walk away with:
- a glossary of Web3 and metaverse terms
- a curated roadmap for integrating Web3 technologies to solve a pain point within your work area or business
- a network of Web3/metaverse thought leaders
Why FIT and the Graduate School of Studies?
With over 25 years of experience as a fashion designer and entrepreneur, instructor Kathlin Argiro has become a Web3 and metaverse evangelist. She applies her real-world perspective to this burgeoning new space to identify which Web3 technologies can be used to address the business challenges of the fashion industry today including returns, authentication, and secondary market value capture. Argiro leverages her vast fashion industry network to bring top industry experts in Web3 and the metaverse into the course as guest speakers, so students can gain an insider's perspective on how these cutting-edge technologies are shaping the future of the fashion industry.
Meet Your Instructor
Kathlin Argiro
Adjunct Professor, Global Fashion Management, Fashion Institute of Technology
Kathlin Argiro is a fashion designer and entrepreneur whose collection has been carried by Neiman Marcus, Saks Fifth Avenue, Bloomingdale's and over 500 top specialty stores throughout the world. Her dresses have been featured in Vogue, Today, In Style, WWD, The Washington Post, and The New York Times.
In 2014, she launched her consulting business, Kathlin Argiro New York, to leverage her long-standing industry connections to support emerging fashion talent. In 2022 she added Web3/metaverse strategy to her consulting practice to advise fashion brands on leveraging burgeoning technologies to solve real-world problems and impact their bottom line.
Argiro holds a BFA from Parsons School of Design and is an adjunct professor at the Fashion Institute of Technology. She recently completed her master’s in Global Fashion Management at FIT with a focus on Web3 and launching fashion brands in the metaverse.
Outline
Session 1: Web3/metaverse overview, key terminology, platforms, software, and concepts and how they apply to the fashion industry.
Session 2: Using Web3 technology to address return rates and increase conversions of online shoppers.
Session 3: Using Web3 technology for apparel collection development (digital patternmaking and sample development).
Session 4: Using AI and Web3 technologies to design collections, create brand campaigns, enhance customer experiences, and gain insights into your customer’s behavior.
Session 5: Using Web3 technology for authentication, customer retention, and loyalty.
Center for Continuing and Professional Studies (CCPS)
FIT's CCPS offers credit and noncredit certificates and courses in fashion, business, design, technology, and marketing, to help you enter into or advance your career in the fashion and related industries. With short programs and flexible schedules, you can learn at a time and pace you can manage and afford.