Keynote Address

Monica Herman is the VP ECD of Experiential at Giant Spoon. Previous to joining Giant Spoon, Monica led experiential creative globally across VICE Media Group, where she managed the team responsible for the award-winning viral sensation, 29Rooms. With both an architecture and agency background, Monica offers expertise in multiple fields of design and creative direction, including environmental design, graphic design, UX and art direction and ranging in scope from conceptual visual storytelling to advanced fabrication and
construction techniques for built environments. 

Monica holds a BA in Honors Art History from the University of Michigan and an MFA in Architectural Lighting Design from Parsons The New School for Design, where she has served as part-time faculty. Monica has been named to Adweek Creative 100 & Business Insider’s Rising Stars of Madison Avenue and In 2023, her team's work helped land Giant Spoon on Fast Company’s list of the Top 50 Most Innovative Companies in the World.