Packaging Design
Wake up and grab the toothpaste, mouthwash, or shampoo. That’s the first of many encounters you'll have with packaging design each day. Large and small brands sell tens of millions of products around the world, and branding and packaging design are the key to every purchase.
The packaging design industry is expansive, global, and multifaceted, offering unlimited opportunity. In connecting brands to consumers, it fuses strategic thinking, innovation, technology, sustainability, consumer psychology, marketing, and design. You’ll graduate from FIT’s Packaging Design BFA program — the only one in the country — with a vast professional network and a competitive portfolio.
Program

Packaging Design BFA
You’ll learn the critical thinking skills needed for brand and design strategy, and apply them to complex issues from sustainability to e-commerce to mega-trends. You will gain experience through a required internship and graduate with a highly focused experience and a portfolio of work.
To be eligible to apply to the Packaging Design BFA, you will need a Communication
Design Foundation AAS degree or the equivalent. Learn more about eligibility for this program.
Our Work
Our innovative design solutions capture consumer attention — they differentiate brands to help them to stand out among competitors, convey a compelling narrative, and create memorable brand experiences.
Impact
Think outside the box and around the world … With an enormous influence on consumers’ purchasing decisions across the globe, our designs have a critical impact on the bottom line of nearly every company and brand.
Outside the Classroom
Students intern at large and small design agencies and at consumer product companies. Our graduates have also gone on to work at Avon, Bath & Body Works, bareMinerals, Colgate-Palmolive, Coty, Godiva, LEGO, Pepsi, and many others. Their roles include agency owners and principals, creative directors, art directors, strategists, brand designers, production managers, and user experience designers.

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Packaging Design
Craig Berger