HS Advertising and Marketing Communications Course Descriptions

Sharpen your communications skills and investigate the business side of advertising. Explore a career in advertising, corporate communications, direct marketing, publicity, public relations, promotion, media production, or journalism.

Please note: Not all courses are offered each semester

HAC 063 Introduction to Advertising and Marketing Communications
Explore the communications field while you storyboard TV commercials and create publicity campaigns and special event concepts. Learn what makes an effective ad, how publicity works, and what makes an event special. This is an excellent course for anyone who wants to be a brand manager, media buyer, advertising accounts manager, journalist or copywriter. Gallery

HAC 066 Digital and Interactive Marketing
Learn about the digital tools and interactive engagement techniques used in today's world of marketing and communications. Discover how SMS campaigns, IP targeting, and segmentation work and what technologies companies are using to manage and track data.

HAC 067 Writing for Advertising and Marketing
Persuasive writing is key to convincing others to purchase your products, donate to your cause, or hire you. Learn techniques used by copywriting masters to create compelling content. This course is essential to anyone who wants to express their ideas influentially or is considering a career in marketing, advertising, or business.

HAC 101 Advertising and Marketing: Marketing Basics
The advertising and marketing communications industry is where creativity in business thrives. Learn the strategies to create successful ad and publicity campaigns, promotional events, and commercials. You'll work with other students on storyboarding and designing your own campaigns as you learn industry standards. (You can skip this summer class if you've already taken HAC 063)

HAC 102 Advertising and Marketing: Writing for Advertising
Copywriting is the key to successful marketing. Learn how to inspire others, increase brand awareness, and persuade with your writing. You will develop compelling copy by identifying and understanding your target market as used by industry experts. (You can skip this summer class if you've already taken HAC 067)